Highly Value Engineered
Berlin / Los Angeles
The collection of objects in Highly Value Engineered occupy the space between architecture, sculpture, and decoration. The project emerged from an obsession over a failed lobby remodel overburdened by value engineering (VE), the formal term for "cost-cutting" in the AEC industry. In construing cheapness to include mass-produced construction readymades, the project speculates on the viability of architecture within an arena of frugality and minimal means. These estranged readymades undergo dissident procedures that override technical use-value in place of seeking an elusive beauty and other immaterial peculiarities they may possess.
HVE has been generously supported by Chalfant-Obo Bettermann Group and Simpson Strong-Tie Company Inc.